Fetch
The daily spin, reimagined
Reintroducing a fan-favorite feature and giving it a full redesign to drive engagement and brand impact.
Shipped • 2024
Overview
Daily Reward was a simple game in the Fetch app: snap a receipt, earn a spin, and win bonus points.
By offering one spin daily, the mechanic aimed to make receipt snapping — Fetch’s core loop — a regular, sticky habit. We wanted users to return to Fetch and snap a receipt every day.
Background
When it first launched, Daily Reward was a hit
Users raved about it on socials, celebrating their wins and congratulating others. While it was a moment of joy for millions, we temporarily removed the spin to refocus its mechanic on reactivation, deeper engagement, and brand impact.
Opportunity
To bring back the daily spin for a limited time — in a way that feels fresh, frictionless, and unmistakably fun, all while driving meaningful engagement at scale.
Solution
A full-funnel campaign to drive awareness and reactivation
We supported the launch with a dedicated marketing push, re-engaging lapsed users and creating buzz among our most active base.
Spin & Win moved to the main navigation for quicker access
We improved the feature’s visibility and ensured it aligned with natural user habits, placing it where high-value actions already live.
In partnership with General Mills
Building on our existing partnership, we collaborated with General Mills to activate Spin & Win immediately after receipt snap, capturing user attention at its highest point and delivering meaningful brand awareness and engagement.
Impact
Millions reached, thousands reactivated
Spin & Win energized our current user base, while also pulling tens of thousands back into the app, reigniting their connection with Fetch.
9.6 million
games played
5.4 million
users reached
78,000
reactivated users
Fetch
The daily spin, reimagined
Reintroducing a fan-favorite feature and giving it a full redesign to drive engagement and brand impact.
Shipped • 2024
Overview
Daily Reward was a simple game in the Fetch app: snap a receipt, earn a spin, and win bonus points.
By offering one spin daily, the mechanic aimed to make receipt snapping — Fetch’s core loop — a regular, sticky habit. We wanted users to return to Fetch and snap a receipt every day.
Background
When it first launched, Daily Reward was a hit
Users raved about it on socials, celebrating their wins and congratulating others. While it was a moment of joy for millions, we temporarily removed the spin to refocus its mechanic on reactivation, deeper engagement, and brand impact.
Opportunity
To bring back the daily spin for a limited time — in a way that feels fresh, frictionless, and unmistakably fun, all while driving meaningful engagement at scale.
Solution
A full-funnel campaign to drive awareness and reactivation
We supported the launch with a dedicated marketing push, re-engaging lapsed users and creating buzz among our most active base.
Spin & Win moved to the main navigation for quicker access
We improved the feature’s visibility and ensured it aligned with natural user habits, placing it where high-value actions already live.
In partnership with General Mills
Building on our existing partnership, we collaborated with General Mills to activate Spin & Win immediately after receipt snap, capturing user attention at its highest point and delivering meaningful brand awareness and engagement.
Impact
Millions reached, thousands reactivated
Spin & Win energized our current user base, while also pulling tens of thousands back into the app, reigniting their connection with Fetch.
9.6 million
games played
5.4 million
users reached
78,000
reactivated users
Fetch
The daily spin, reimagined
Reintroducing a fan-favorite feature and giving it a full redesign to drive engagement and brand impact.
Shipped • 2024
Overview
Daily Reward was a simple game in the Fetch app: snap a receipt, earn a spin, and win bonus points.
By offering one spin daily, the mechanic aimed to make receipt snapping — Fetch’s core loop — a regular, sticky habit. We wanted users to return to Fetch and snap a receipt every day.
Background
When it first launched, Daily Reward was a hit — then, we sunsetted it.
Users raved about it on socials, celebrating their wins and congratulating others. While it was a moment of joy for millions, we temporarily removed the spin to refocus its mechanic on reactivation, deeper engagement, and brand impact.
Opportunity
To bring back the beloved daily spin in a way that feels fresh, frictionless, and unmistakably fun, all while driving meaningful engagement at scale.
Solution
A full-funnel campaign to drive awareness and reactivation
Newly named Spin & Win, we supported the launch with a dedicated marketing push, re-engaging lapsed users and creating buzz across our most active user base.
Spin & Win moved to the main navigation for quicker access
We improved the feature’s visibility and ensured it aligned with natural user habits, placing it where high-value actions already live.
In partnership with General Mills
Building on our existing partnership, we collaborated with General Mills to activate Spin & Win immediately after receipt snap, capturing user attention at its highest point and delivering meaningful brand awareness and engagement.
Impact
Millions reached, thousands reactivated
Spin & Win energized our current user base, while also pulling tens of thousands back into the app, reigniting their connection with Fetch.
9.6 million
games played
5.4 million
users reached
78,000
reactivated users